1. What does P.I.N.K. stand for?

• Persistent. Intelligent. Necessary. Kind.

2. Why is this project called P.I.N.K. Backpack?

• Backpacks are a metaphor for a typical elementary- and middle -school accessory that can be filled by parents with gender-equality guidance. 

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3. How is P.I.N.K. Backpack unique?

• Convenience. Unlike traditionally long-winded parenting books, P.I.N.K. Backpack handbooks are intentionally concise (both physical size and internal content) to make it easy for busy parents to find the information they need quickly.  Time wasted surfing the Internet and sifting through long-winded theoretical verbiage is unnecessary. ​​
• Relevance. Unlike random Internet articles, P.I.N.K. Backpack handbooks are written for parents to address specific gender-equality issues like understanding consent, responding to gender bias, creating a gender-equal household, and the importance of female role models. ​
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4. What age group is P.I.N.K. Backpack for?

• P.I.N.K. Backpack content is written for parents of elementary- and middle-school daughters, ages 6-12. However, there is a wide spectrum of maturity level at every age and parents know best what is and isn't appropriate for their own children. 
  
  

5. How does P.I.N.K. Backpack take the guesswork out of raising successful daughters?​